Advertise in the BFX Reader

Reach over 3,000 visitors to Berkeley in early June with an advertisement in the Festival Reader! The BFX Reader is a beautifully bound, commemorative guide that serves as an invaluable resource for attendees during the entire week+ of Festival activities. Discounts are available for Exhibitors and Fringe performers. Reserve your ad by April 30 to reach our Festival attendees for eight days.

Our 7″ by 10″ reader—in full color—is stylish, attractive, and easy to carry and take home by our Festival attendees. Ads are thoughtfully integrated within the book, capturing our audience’s attention.

Your ad includes two complimentary tickets to one of our main stage concerts, based on availability.

Ad rates (all ads are in color):

$699 | full page (with bleed: 7″ horizontal, 10″ vertical with bleed of .125″, OR no bleed: 6.25″ horizontal, 9.25″ vertical)
$399 | half page (6.25″ horizontal, 4.5″ vertical)
$299 | third page 6.25″ horizontal, 3″ vertical)
$199 | sixth page (3″ by 3″)

Email Communications and Patron Services Manager Daniel Cullen at communications@sfems.org for reservations and more information.

Ad design is available for an additional $99. A“friends and family” discount of 50% is available for Fringe performers and Exhibition participants. Contact Daniel at communications@sfems.org for a discount code!

Submit a print quality .pdf file (300 dpi, CMYK with an additional .png file. Ads with bleed should be 7″ by 10″ with an added bleed of .125″. Artwork due May 4, 2026. All images and copy are subject to Festival approval.